A business owner, in their own words, on doing things their way — and why NuMarket is the platform that lets them keep doing it. Every post is proof of concept for the next business owner watching.
Collab awarenessSocial proof
[Business] does things their way → NuMarket gave them the capital to keep doing it → a watching business owner sees themselves here.
The post — collaborative Instagram
Co-posted with the featured business. 4 slides. Opens on a person, closes on a place.
Accent:
← swipe through the four slides →
Owner or team photo Person in their element Candid over posed
Business provides · full bleed
NuMarket
"Their identity. How they do things. What they won't compromise on."
Owner Name, Business · City
swipe →
Slide 01STOP THE SCROLL
A face stops a scroll. The quote is about who they are — nothing about NuMarket yet. A watching business owner should see themselves here.
Recoleta white · NuMarket wordmark top-left only · Attribution in small caps below
Owner in the space doing the thing. Candid over posed.
Why NuMarket over a bank or investor?
"The answer that makes a watching business owner feel understood."
Owner Name, Business Name
Slide 02THE PROOF
The NuMarket slide — earned by slide 01. Surfaces the real objection: why not just get a loan? Their answer is the proof.
Question: Inter Sand-30 italic caps · Answer: Recoleta charcoal, large · No photo · Sand-10 background
"
"The single sharpest line. Works out of context. Short."
— Owner Name · Business Name
Slide 03THE SAVE
One color, one quote, nothing else. The only color slide in the post — that contrast is what earns the save and the screenshot.
Plum (#85516B) background · Recoleta white · Large faint open quote · No photo, no decoration
Space, product, or exterior The place itself
Business provides · full bleed
NuMarket
Capital from the customers who already love you. Year after year.
numarket.co
Slide 04THE CLOSE
Opens on a person, closes on a place. NuMarket brand appears here — after three slides of genuine story it lands with meaning, not as an introduction.
Interior, exterior, or product. The space that exists because of what they built.
The story series — 4 frames
Story 03 is built for the business to reshare — no NuMarket branding.
← swipe through the four story frames →
Same person photo
Testimonial
"Identity quote."
Owner, Business
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Story 01
THE HOOK
Mirrors the post cover. Drives to the collab post.
Why NuMarket?
"The proof quote."
Owner, Business
Story 02
THE PROOF
Sand-10. For business owners watching stories.
Second photo · No NuMarket branding
"Their words, not ours."
Owner, Business
Story 03
RESHARE ASSET
Their photo, their words. No NuMarket branding. DM this to the business — their audience is the growth.
Exterior or neighborhood
NuMarket
Capital from the customers who already love you.
numarket.co
Story 04
THE CLOSE
NuMarket brand appears only here. Link sticker goes on this frame.
Quote selection
The right quote in the wrong slot does nothing. Choose by job.
Slides 01 + 03 — identity and save
How they do things, what they refuse to compromise on
Nothing about NuMarket. Business owner watching sees themselves.
Why they built this in one sharp sentence
Works best when unexpected or contrarian.
What makes them different from everyone else doing this
Slide 03 line: short enough to work out of context.
Slide 02 — proof
Why NuMarket over a bank or investor?
Handles the most common objection.
What did flexible capital make possible?
Concrete — a hire, an upgrade, doing things the right way.
How do you describe NuMarket to another owner?
Best when short and punchy.
Caption formula
Three lines. Each has one job.
Line by line
[Business Name] has been [doing X] in [City] since [year].
SEO line. Business name + city + what they do.
[Owner Name] on doing things their way — and why NuMarket is the platform that lets them keep doing it.
Sets the proof-of-concept frame.
Is your business doing things its way? This is what that looks like.
The send prompt. Sends are the highest-weighted reach signal on Instagram.
Collab setup: Co-post on Instagram. DM Story 03 to the business the day it goes up — their photo, their words, no NuMarket branding. Their audience resharing that frame is where the real growth happens.
Testimonials — post + story template